9. The Bee Gees

The Bee Gees originally built their reputation on harmonious soft rock and heartfelt ballads, but their seismic shift to disco in the mid-1970s transformed their career. With the release of the Saturday Night Fever soundtrack in 1977, featuring hits like “Stayin’ Alive” and “Night Fever,” the group became global superstars. The album sold over 40 million copies worldwide and defined the disco era, earning Grammy Awards and international acclaim. Their reinvention not only revitalized their legacy but also reshaped pop music. Explore their influence at BBC Culture.