Once upon a time—long, long, long ago—ASOS was entirely built upon the premise that it provided celebrity-inspired fashion. It was, as you may recall, named because of the aim to have clothes “As Seen on Screen,” and the virtual shelves were stocked with the kind of body-con dresses major celebs in the early 2000s favoured. You’d find the kind of pieces Paris Hilton and Nicole Richie wore on repeat, and that seems hard to remember these days when ASOS is known as the online go-to for directional, affordable fashion. Not only has their stable of in-house brands grown to impressive, fashion editor-approved proportions, but there are so many extra labels featured on site. It’s basically unheard of to hop onto ASOS.com and come away empty-handed: You can find everything from Bershka (a sister label to Zara) through to adventurous, catwalk-worthy creations via ASOS White.
You’ll also find that the kind of high-profile women wearing ASOS has also changed. Up-and-coming musicians or It girls who are celebrated for body positivity and diversity are just a small slice of the new guard this store caters for. And they’re choosing the best bits, of course, so we’ve put some research time to find who’s wearing what to offer you some shopping guidance. Keep reading to see what celebrities are buying from ASOS right now.
For fashion week, model, documentary maker and body image activist Naomi Shimada chose ASOS’s red vinyl Trench Coat (£48), which has been so popular there are even more colour options.
This shade of red is still going strong for spring.
Come on, Barbie, let’s go party.
If bold hues aren’t your bag.
Musician Anne Marie has been raiding the men’s department on ASOS, locating cool sportswear pieces to wear as-is or to customise, like this Oversized T-Shirt (£9) having the hem chopped off.
Make like Anne Marie and adjust this to be a little shorter.
Side stripes aren’t disappearing for 2018.
It’s still very cold outside.
We all know ASOS Curve is one of the best plus-size offerings on the planet, and model Felicity Hayward always tracks down the most brilliant dresses. This jacquard number is now sold out—but we’ve found other great options below.
This is the perfect dress to span all seasons.
Primary red is a positive colour to wear, so use this for your next big public moment.
Always going to fall for stars.
Dua Lipa appears a super-fan of ASOS and we’ve noted a veritable arsenal of crop tops that keep her looking fly at the many live gigs she does each month. This exact (and very flattering) Crop Top (£10) is in the sale, so what are you waiting.
The very same piece.
A chic, grown-up way to invest in crop tops.
Summer feels so far away, but this will be fun to pull out when it happens.
Leomie Anderson always wears expensive-looking pieces from the high-street and her latest purchase, this ASOS White
Just right for layering over jeans.
The rainbow striped sweater has made a triumphant return.
Cardigans are back, and this one ticks all the boxes. For a more general overview of shopping inspiration, don’t miss the spring/summer 2018 fashion trends you need to know.