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Upcycling is a new trend of 2020/2021

Upcycling is a new trend of 2020/2021 36

Before our eyes, right here and now, the future of fashion is unfolding. Collections made from environmentally friendly materials come out almost every day, small brands and big brands use old fabrics in their collections. Here’s a little more about recyclable materials and will tell you. Moreover, this is one of the most promising and promising trends for the next year.

Upcycling, the reuse of old things, rightfully claims to be the trend of the spring-summer season – 2021

Fashion houses are really taking a step forward by tackling environmental issues in ways that are available to them. For example, Miuccia Prada has launched the Upcycled by Miu Miu collection, created from recycled vintage items. It includes 80 unique dresses, “collected” from clothes of the 1930-1970s, bought in stores and markets. The updated models are made in the style of Miu Miu and are complemented by embroidery and decor in the form of ribbons, beads and crystals.

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A post shared by RanRan Chen (@ranran_chen)

Brands such as Balenciaga or Marni have also ventured into reusing fabrics. And this is really a very big step for the industry, because previously only authentic and young brands reworked ready-made garments. And the fact that luxury actively supports such initiatives and participates in them is a real breakthrough and an example to follow. Among the young names mentioned, I would like to mention Bode, Bethany Williams, Ahluwalia, who may have influenced the rest. True, the epidemic also made its own adjustments: because of the pandemic, many abandoned the usual scheme for ordering new fabrics, using what was left of past collections. This was followed, for example, by Jonathan Anderson, creative director at JW Anderson. His Made in Britain capsule collection of six pieces is not only useful but also very cute.

Let’s not forget about the cool Veja brand. These shoes are made from recycled plastic bottles, polyester, jute and even corn waste. All Veja shoes are biodegradable, which means any pair can be recycled and made new. Other brands are also switching to footwear. For example, Re / Done, an eco-friendly brand that began by reworking old denim, has launched a collection of sneakers made from recycled leather and nylon (as an alternative to suede), and a rubber outsole made from industrial waste. Converse has also joined the eco-labels, making models from recycled plastic bottles and using old jeans in some of the Chuck Taylor All Star and Chuck 70s.

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A post shared by RÆBURN (@raeburn_design)

Loewe presented an upcycling collection of old military items, part of the proceeds from its sale will go to eco-initiatives. Besides old things and fabrics, the collection uses recycled materials. Levi’s, designer Christopher Reyburn for his brand Raeburn and even fashion giant Asos also work with things from old collections. The ultra-ecological collection was promised to be shown next year by Amber Valletta and Karl Lagerfeld.

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READ: WHY IS ECO-FRIENDLY REALLY JUST ANOTHER TRENDY AND NOT AT ALL ECO-FRIENDLY MARKETING MOVE?

There were even runway shows with such largely exclusive things. For example, the aforementioned Bode held their show at Paris Fashion Week last year, and soon the brand’s founder received the prestigious LVMH Prize for Best Young Designer. Emily Adams Bode is really one of the first and best in this direction, she managed to develop a whole strategy in this sector of fashion. Bode is sold in dozens of different countries, and the brand has already developed its own loyal audience.

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A post shared by BODE: clothes, etc. (@bode)

To increase production, Emily Bode is looking for new ways of supplying materials: she walks to flea markets and antique festivals. Still, brands that specialize in upcycling face specific challenges: circulation is limited, and this can pose a problem for those who want to increase sales and expand in general. Another difficult task noted by the participants in this direction of the fashion industry is the search for new ways of development. For the start of a brand, upcycling is an excellent news feed and entry into the market, after all, buyers love it today. On the other hand, the question “What next?” Remains open. Apparently, we will see it next year.

Featured image credit: @bode Instagram

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